Efrat Schwartz the artist-designer, a graduate of the "Schenkar" School of Fashion and Design, began the Eretz company in 1992.
The company produces Judaica which is fashionable, elegant, and expressing a new and different approach to the traditional Judaica products.
The major thrust is in the creation of unique and exciting fashionable tallit sets.
Sources of inspiration are: the colors and lights of Israel, archaeological findings, and Judaica themes from the various diasporas throughout the ages.
Eretz tallit sets are Made in Israel.